What does it mean? Gotta be honest - at first I thought, in the way that sponsors get stadiums named after them, that there was maybe a town sponsored by Dairy Queen that they named after their new offering, the Cheesequake™. Not the case, at all. Cheesequake, NJ is a real place! Maybe some of you are from there. The part we drove through was lovely. It didn't live up to the wonder of its name, but maybe that's okay. I don't know if anything could.